In addition to directly selling exercise courses, it continues to provide users with full-cycle health management services, including providing users with dietary guidance, healthy training plans, and creating exclusive customized services for different user needs such as fat loss, plasticity, and pregnancy exercise. Through the continuous operation of WeChat groups, users have a basic understanding and trust in these services, and it is easier to accept and believe in these services.
Sell fitness accessories.
I
Sell some fitness accessories in the live broadcast room or community, such as meal replacement food, fitness clothing, lightweight fitness equipment, such as yoga Country Email List balls, small dumbbells, etc. These fitness peripherals are commonly purchased items at home. For many office workers, controlling diet and exercise at home is a common choice, and reliable healthy food or fitness equipment is an inevitable demand. Through the emotional value provided by WeChat groups, these users should be more willing to choose these fitness peripherals.
V. Summary
the current healthy and orderly life more, and inspire more people to care for their physical and mental conditions, not only physical health, but also spiritual peace and well-being. Although it is difficult for offline gyms to survive at present, in the long run, the fitness industry will maintain steady growth.
For gyms, simply providing one exercise method cannot make users stick to it for a long time. Sometimes, people choose to stick to an entertainment or an action for a long time. In addition to its own benefits, there is also an important reason for its social and emotional value.
Gyms can use this principle to strengthen the operation of online user relationships, provide users with more professional, detailed and rich services through the combination of online and offline, and maintain user relationships with long-term value services. in commercial realization.