Here are some of the biggest social media marketing mistakes to avoid — and what to do instead. 1. Dedicating resources to the wrong platforms Regardless of the size of your business or your industry, building a strong social media presence is essential, but it doesn't have to be everything for everyone. It's important, especially if your resources are limited, that you focus your social media efforts in the places that will generate the most return on your efforts, but you can't just guess which ones. Not knowing where to start your social media strategy can be the result of a bigger underlying problem: not knowing your target audience.
So take a few steps to figure out who your current buyers are and what your audience really looks like. Advertising Continue hair masking service reading below If you're unsure of the answers or want to focus the majority of your efforts on one platform, start with Facebook. It is by far the most used social media site, with 1.65 billion active users and 66% of users logging in daily. So chances are your target prospects have at least one personal Facebook profile and hang out there regularly. In fact, Facebook users spend an average of 50 minutes a day on the site. And, research shows that popular days and times for Facebook are Wednesday through Friday afternoon before 4 p.m., prime time for B2B organizations to reach their target audience.
Have a narrow definition of social media marketing Many businesses may think that social media marketing simply means having a claimed and active business page on Facebook, Twitter, LinkedIn, and other social channels. But this narrow view of social media marketing overlooks a wide variety of channels and strategies that can expand a business' reach, build communities, and drive engagement. Advertising Continue reading below Here are some social media tactics your B2B organization can benefit from: Use LinkedIn Showcase Pages to highlight the best products or solutions and drive traffic directly to that page Create a Facebook or LinkedIn group to generate engagement from an active community of users Leverage external social communities and online forums to stimulate user conversations and answer technical questions Have a robust and active Glassdoor profile that reinforces your company's brand and message Post product, customer and community videos on an optimized YouTube page.